The era of online media has brought a unique twist on this old concept: instead of trying to get consumers who made purchases in the past to buy again, what about getting consumers who didn't convert to buy for the first time? Marketers are often paying to bring web users to their websites -- through paid search listings or other advertising -- and bringing back those who don't convert could be a lucrative way to recoup an otherwise loss.

This idea has led to the growth of retargeting (sometimes also referred to as "behavioral retargeting" or "behavioral search retargeting"). There are a few different models, but the basic idea is that by visiting a website, a consumer is demonstrating that s/he is interested in that website's products or services. Retargeting uses a website visit -- or a search ad that led a web user to a website -- as a targetable behavior. This behavior can then be used to serve four sizes of banner ads to the web user after s/he leaves the advertiser's website.

Don't let your investment in those customers who’ve visited your site disappear. These are your most valuable prospects - they have already shown interest in what you have to offer by visiting your Web site. So how do you make sure that those customers don't forget about you?

You spend your marketing budget building your brand and your advertising budget getting your name in front of consumers. By the time visitors arrive at your Web site, they already have an impression of your business. If they leave without contacting you the expense of getting them to your Web site is lost - but not if you Retarget serving banner ads to clients even after they’ve left your web site. FullCircle Marketing manages your Retargeting campaigns - so you get the results without the hassle.